Power to Pivot

Women in Business Succeed!

September 22nd, 2021

Virtual Event - 9:30am to 1:00pm MT


3rd Annual Women in Business Conference
SCORE Santa Fe & Northern New Mexico



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The Power to Pivot

To encourage recovery and growth in women-owned businesses, SCORE Santa Fe & Northern New
Mexico is producing the third annual SCORE Women’s Forum: Power to Pivot - Women in Business
scheduled as a virtual event for Wednesday, September 22th.

During the pandemic, women found themselves facing extraordinary emotional, psychological and
economic challenges. The SCORE Women In Business Forum brings women entrepreneurs and
business owners together with the collective intention of fostering a community of resilient and successful
business owners. Women are strong. Women are innovative. And most importantly: Women know how to
work together.

We can move forward and succeed TOGETHER!

Wednesday, September 22nd

Zoom Meeting

9:30am to 1:00pm MT

Ticket Price: $10

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Virtual Meeting:
9:30 am   Welcome remarks from SCORE and Introduction - Victoria Price
9:40 am   What is a business pivot and how do I pull it off? 20 min Interview
  • Speaker - Sharon Dye Yates, Change Management Consultant
  • Victoria Price - Moderator
10:00 am   First 35 min. Panel Discussion
    Topic: Embracing the challenge and risk of changing your business model.
  • Business Coach: Jodi Morris, Founder & CEO, Connecting Growth Globally
  • Change Management Professional: Sharon Dye Yates, Change Management Consultant
  • Small Business Owner: Francine Sommer, Co-founder & CEO, Respect Wellness Inc.
  • Victoria Price - Moderator
10:35 am   Open Discussion - 15 min.
10:50 am   5 min. break
10:55 am   Second 35 min. Panel Discussion
    Topic: Expanding the use of digital technology to streamline and market your business.
  • Digital Marketing Professional: Rubina Cohen, CEO & Principal, Firefly Strategies Global
  • Digital Training & Coach: Pi Luna, Pi Luna Art
  • Small Business Owner: Roxana Villa, Illuminated Perfume
  • Victoria Price - Moderator
11:30 am   Open Discussion - 15 min.
11:45 am   5 min. break
11:50 pm   Third 35 min. Panel Discussion
    Topic: Accessing funding to support a pivot or grow your business.
  • Banking Professional: Linda Rodriguez Brandt, Business Development Director, Del Norte Credit Union
  • Angel Investing Professional: Dorian Rader, Managing Partner of OneTen Capital
  • Crowdfunding Professional: Marcia Kaplan, Kaplan & Associates
  • Victoria Price - Moderator
12:25 pm   Open Discussions - 15 min.
12:40 pm   15 min. Event overview - Victoria Price
12:55 pm   5 min break
1:00 pm - 1:30pm   Zoom Meeting open for informal open discussion and networking

* all times are in Mountain Time



Emcee: Victoria Price

As an inspirational speaker, author, blogger, consultant, coach and interspiritual minister, Victoria Price encourages each of us to co-create a Legacy of Love through heart-centered practice that can heal our planet.

Along with writing her popular blog, Daily Practice of Joy, Victoria is the author of three books — her 2018 inspirational memoir, The Way of Being Lost: A Road Trip to My Truest Self; the critically-acclaimed Vincent Price: A Daughter’s Biography, and her latest book — Living Love: 12 Heart-Centered Practices to Transform Your Life.

In 2016, after living in New Mexico for 25 years,Victoria began a nomadic life. Over four years later, she still chooses to remain “intentionally home-free” as her core heart-centered practice. She lives on the road with her beloved dog Allie. victoriaprice.com


Jodi Morris

Founder & CEO, Connecting Growth Globally

Jodi Morris' passion is connecting people and ideas across the U.S. and globally. Jodi curates and leads CGG Experiences to push us to think more purposefully. As a Success Coach, she helps individuals hone their stories. She's an advisor to impactful companies and an investor, writer and speaker. Previously, Jodi spent 22 years in investment management, leading strategic U.S. business initiatives at a start-up, JPMorgan and Matthews Asia, raising billions in innovative investment strategies from institutional investors.

An avid traveler, Jodi invests in entrepreneurs globally and believes girls’ education is the best investment opportunity. She was President of the IWF Northern California Legacy Foundation and is a CFA® Charterholder and Certified Financial Planner®. Jodi graduated with honors from Northwestern University with a degree in Mathematics and Economics. Raised in the Midwest, Jodi lived in New York and San Francisco before settling in Santa Fe with her husband and French Bulldog. ConnectingGrowthGlobally.com



Sharon Dye Yates

Change Management Consultant

Blending neuroscience, practical application, and over 31 years of experience made a client dub Sharon Dye “the CEO whisperer”. Sharon uses her talent to quickly separate symptoms from root causes, advise with practical solutions, and do so with an approach that respects the client’s strengths.

Her multi-faceted experience includes helping organizations identify the culture they need to maximize their marketplace success and ensuring employee engagement is robust, change management expert, executive coach, certified merger and acquisition advisor, and strategic plan development advisor.

Sharon’s proven success assisting corporations, departments, and individuals successfully implement and navigate change and realize a reduction in employee attrition and absenteeism and a rise in goal attainment resulting in an increase in employee morale.

She has a solid reputation for defining organization-centered strategies and goals, identifying roadblocks and how to overcome them, and improve overall organization performance.

Accustomed to handling sensitive, confidential information without violating privacy, she is known for the ability to give direct, helpful feedback respectfully.

Sharon’s proven ability to accurately identify barriers to goal attainment and how to move beyond them make her a consultant with international success.


Francine Sommer

Co-founder & CEO, Respect Wellness Inc.

Francine is the co-founder and CEO of Respect Wellness Inc. We are a wellness company providing premium artisanal CBD and herbal extract products for women 45 and older. Respect, Integrity, Trust towards our customers are the cornerstones of our mission.

Francine is a venture capitalist and an entrepreneur. She is the founder of Oculus Media. Formerly Francine was a partner of Village Ventures, a co-Founder & General Partner of Gabelli Multimedia Partners, a new media venture capital fund; Senior Vice President of the Angel™ Funds Group, Wit Capital; Managing Director, First Security Management, a value oriented hedge fund; President of 655 Associates, a Gabelli & Co. venture portfolio turnaround and Vice President, Research & Science Investors, a venture capital firm.

Francine is a founder of the predecessor to newyorkangels.com and is a past President of the Venture Investors Association of NY. She was on the Board and Executive Committee of the New York City Economic Development Corporation, Lang College, the New School, on the Board & Executive Committee of the Lensic Performing Art Center and chaired Creative Startups. She is on the board of New Mexico Angels.



Rubina Cohen

CEO & Principal, Firefly Strategies Global

Rubina Cohen is the CEO and Principal of Firefly Strategies Global a strategic branding and communications agency helping clients build authority through strategic communications, design, digital marketing and execution. Rubina’s experience spans over 2 decades, with 13 years as Firefly Strategies Global Founder, CEO, and Head Marketing Strategist which she launched during the 2008 recession.

With a specialization in Marketing Philosophy and Psychology and a passion to grow consumer loyalty and brand longevity, she urges brands to focus on the human behind every transaction and interaction and to add authenticity and vulnerability to all marketing and messaging.


Pi Luna

Pi Luna Art

Pi Luna is an artist and storyteller in Santa Fe, NM. She has an MFA from Goddard College in Interdisciplinary Art, where she studied the integration of art, math, and Jungian Psychology.

Pi Luna’s art is about inspiring people to live more creative and empowered lives. Her goal is to transform the mental and emotional barriers that cause people to get stuck. Using a mixed media process of cutting up small pieces of paper, Pi breaks apart limited belief systems. Then she reassembles the fragments in a new and more empowering way. She finishes by writing a story about the process to inspire a new perspective.



Roxana Villa

Illuminated Perfume

Roxana Villa is an expert and pioneer in plant fragrance, she is one of the world’s foremost authorities and speakers in the field of botanical perfume, presenting her visionary synthesis of alchemy, scent and ecology to audiences worldwide, including Bastyr University.

Deep roots in aromatherapy and the visual arts give Roxana a unique foundation. Professional training in aromatherapy cultivated the nose and a firm knowledge in healing aromatics. As an award winning artist Roxana brings her gifts of storytelling, conceptual thinking and a strong visual aesthetic to her work in perfume. The two disciples weave seamlessly into an authentic expression of olfactory art. illuminatedperfume.com


Linda Rodriguez Brandt

Business Development Director, Del Norte Credit Union

Linda Rodriguez Brandt was born and raised in Santa Fe, New Mexico. Linda began her banking career in 1984 with a local back, where she learned early on that listening and taking quality care of members is the top priority. Working in various departments throughout her years in the financial sector has given Linda a strong foundation and the ability to identify her members’ needs to assist them in working towards and obtaining their financial goals. Her number one priority is to take the best possible care of each individual member/business and building strong and lasting relationships. When not at work she enjoys spending time with her husband and their three sons. dncu.com



Dorian Rader

Managing Partner, OneTen Capital

Dorian is Managing Partner of OneTen Capital, an early stage venture capital firm serving New Mexico and the Rocky Mountain region’s technology startups. Passionate about taking ideas to industry and inclusive investments, she previously worked as Senior Associate at Village Capital, Vice President of the New Mexico Angels, co-founder of New Mexico Startup Factory and the Angel-in-Residence at Sandia National Laboratories. Dorian advises and coaches entrepreneurs on equity investments across many different organizations in New Mexico and Colorado.

She earned a B.A. from the University of New Mexico Anderson School of Management Operations with a focus on Entrepreneurial Studies. She also serves on the Board of the University of New Mexico Anderson School of Management’s Entrepreneurial Studies Program, as an Honorary Commander for the US Air Force at Kirtland Air Force Base, is an active Board Member of Mindset Integrated Co. and a local Montessori school.


Marcia Kaplan

Kaplan & Associates

Marcia has over 20 years of experience working with both Fortune 500 companies and start-ups. Her expertise encompasses commercialization, strategy consulting, and helping entrepreneurs to secure funding — including crowdfunding campaign strategies. Marcia has an MBA from San Jose State University. mkaplanconsulting.com






Your Success is Our Success

If you’re starting, selling or buying a new business, founding a nonprofit, or want to take your venture to the next level, you don’t have to go it alone. SCORE Santa Fe & Northern New Mexico can provide information and tools to help you build and sustain your organization. Please visit the Homepage of the SCORE website and sign up today!

What is SCORE - We are a nonprofit resource partner of the U.S. Small Business Administration. We provide a wide range of products and services to Santa Fe’s small business entrepreneurs and not-for-profit organizations. These include FREE and confidential mentoring, as well as free workshops and webinars sponsored by the City of Santa Fe Office for Business Growth. We're also partners with the Santa Fe Community Foundation.

Many Thanks to:

Platinum Sponsor

Del Norte Credit Union

FZK Franziska - Website, Social Media


SCORE Santa Fe & Northern New Mexico Women’s Virtual Conference Committee:

Kim White - Chair

Cheryl Ancell

Mariah Sacoman

Franziska Neumann

Joanne Pratt

Janet Monroe

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