How to Measure the Effectiveness of Social Media Marketing April 12, 2022, 3:00pm MDT April 12, 2022, 3:00pm MDT
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How effective is your social media strategy in achieving your business goals? Not all social channels can support all industries equally and your number of followers is not the full measure of what your social activity can bring to the table. Understanding your performance metrics is critical to making smart choices for how your business interacts with leads online. 

Join Franziska Neumann, Founder & Creative Director of FZK Franziska as she explains how to read and interpret your social metrics to help guide you towards a winning strategy to increase and support your business.

Meet the Presenter: Franziska Neumann

Franziska Neumann is the founder of FZK Franziska, a Santa Fe-based creative agency that helps design-oriented clients grow and steward their online presence. Her experience spans 20 years in the design industry across the fields of architecture, interior design, and furniture design.

Franziska transitioned to web design in 2008 when she needed a website to showcase her products featured on The Oprah Show, so she taught herself to code. FZK Franziska is now a team of 5 local and remote creatives delivering a full spectrum of agency services, serving clients all over the world.


Key Topics

How to Measure the Effectiveness of Social Media Marketing