Custom Marketing to Reach Your Ideal Clients November 9, 2021
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Recorded: March 18, 2021

Learn how to use your company data to create a custom marketing strategy to reach your ideal clients and the basics for crafting timely, pertinent, and targeted email campaigns. The plan includes adding blog posts to your website aimed at your ideal clients, crafting email campaigns and synchronizing other social media posts to define your company's image.


Meet the Presenters: Kim White and Jacob Tague

Kim White acquired a diverse set of business skills from opportunities in retail management and sales, technical theatre, and as a marketing director for an international furniture manufacturing company in New York, before arriving in Santa Fe in 1993.  In ’94 she began her 24-year career with Statements In Tile/ Lighting/ Kitchens/ Flooring as a designer and sales person.  Kim assumed managerial responsibilities and in 1999, purchased the business.  Under Kim’s guidance, Statements flourished and was successfully sold in 2018.   Kim joined SCORE as a volunteer in 2019, helping to produce the inaugural Women in Business conference in Santa Fe.


Jacob Tague's experience starting a wholesale pharmaceutical distributorship familiarized him with drafting standard operating procedures in compliance with regulatory bodies. Also, by leveraging lean methodology, Jacob learned how to compete with multi billion dollar companies in the industry through the use of e-commerce. Now as a financial advisor, he is always conscious of the numbers and ways to improve balance sheets and profit and loss.

Key Topics

Person writing a blog