How to get started with Content Marketing
Content Marketing is a way to attract new customers and delight your existing ones. Done right it will give you more visibility in search engines like Google and more reach and exposure on social media platforms like Facebook.
In this webinar you will learn what makes Content Marketing so powerful and unique. We will talk about the goals you can achieve with it. We will explore why Content Marketing is a great tool for companies of any size and in many industries.
Above all you will get to know a four-step process to start your own Content Marketing. This will help you to come up with a simple but useful Content Strategy, show you how to generate and evaluate ideas, guide you to put everything into an editorial plan, and then help you to actually execute on it.
Meet the Presenter: Jan Tissler
Jan has more than 20 years of experience as a journalist, digital publisher and content marketer. He works as a writer and content marketing manager for companies in Germany and Switzerland. Born in Hamburg, Germany, Jan has been living in the United States since 2014. He moved to Santa Fe, New Mexico in 2017.