Booklets from Past Seminars & Workshops

"Crafting Your Brand"  Spring 2019


Educational Videos from Past Seminars

SCORE Education Program Video Series of Seminars and workshops is supported by the City of Santa Fe Dept. of Economic Growth

"Social Media for Today"  Spring 2016 

Presenters: Caitlin Jenkins and Amy Tischler​​​ 

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This workshop will show you how to use Facebook, Twitter and Instagram to work for your business. It's about sharing, engaging both your current and potential customers, and using great content to get more clicks to your website.

Simply Social Media is a Santa Fe-Based social media strategy company owned and operated by Caitlin Jenkins and Amy Tischler. They create unique opportunities and campaigns to promote local businesses to a new market. In addition to managing accounts for other businesses and organizations, they utilize their two promotional Instagram accounts @SimplySantaFeNM & @TravelNewMexico to engage with the community by promoting the ideas of #communityfirst and #supportlocal. They strive to connect the virtual community in real life by making social media simple!​

"Creating Your Customer Experience " Spring 2016

Presenter: Dan Sundt

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​The Experience Economy: Goods and services are no longer enough to compete in today's experience-based economy. Entrepreneurs who have harnessed the power of staging experiences have transformed their businesses-higher profits, customer loyalty and better word of mouth marketing.

Dan Sundt is the President and Chief Experience Officer of CXO Marketing, a Michigan based experience design firm. He helps his clients transform their offerings and increase their business performance. Clients include major automotive accounts and he enjoys a reputation as the most influential experience design expert over the past 15 years. He is certified to present the teachings of the book "Experience Economy" by the authors.

"Introduction to Fundraising Basics"

Presenter: Alex Shapiro

The seminar provided an overview of fundraising fundamentals to give participants an insight into which fundraising techniques should be part of their overall strategy. Designed for small non-profits, the seminar covered grant writing, special events and major giving. It explored the advantages and disadvantages of these techniques to help attendees begin choosing the methods best suited for their individual needs.
Alex Shapiro is currently the Director of Institutional Advancement for the Institute of American Arts. His non-profit management leadership for more than 30 years includes Director of Development and Marketing at Las Cumbres Community Services, Executive Director of Santa Fe Pro Musica and Development Director of the AIDS Foundation of Chicago.